MarketResearchTea

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Your Gender* This field is required.
Female
Male
Other
I prefer to not disclose it
2
Your Age* This field is required.
0 - 17
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 or more
3
Where do you currently live ?* This field is required.
4
List your main interests (e.g. art, reading, etc...)Enter max 4 interests.
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How often do you buy tea?* This field is required.
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Which is/are your preferred way(s) to buy tea?* This field is required.Please choose max 4 options.
Online tea shops
Local tea rooms
Local tea shops
Local coffee bars
Supermarket
Local markets i.e. Christmas Markets
Travelling
Monthly subscription received at home
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How often do you drink tea?* This field is required.
More than once per day
Once per day
At least once per week
About once a month
Less than once a month
Only on rare occasions
Never
8
Rate the most important to you when purchasing or drinking tea.* This field is required.
Not Important
Somewhat Important
Important
Very Important
Price-quality relationship
Sustainability
Packaging
Friend’s recommendation
Tasting new products
Brand
Health and well-being benefits
Price-quality relationship
Sustainability
Packaging
Friend’s recommendation
Tasting new products
Brand
Health and well-being benefits
Not Important
Somewhat Important
Important
Very Important
Not Important
Somewhat Important
Important
Very Important
Not Important
Somewhat Important
Important
Very Important
Not Important
Somewhat Important
Important
Very Important
Not Important
Somewhat Important
Important
Very Important
Not Important
Somewhat Important
Important
Very Important
Not Important
Somewhat Important
Important
Very Important
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9
What, in your view, differentiates a premium tea* from a standard tea ?* This field is required.*Premium tea is a high-quality loose-leaf tea. Premium teas, also called, speciality teas, are carefully cultivated and usually hand-picked affecting in this way the over-all quality.
Well-known brand
Loose-leaf tea opposed to tea bags
Transparent information & product traceability
Tea experts and masters' recommendations
Price
Design & Packaging
Contribution to sustainable development
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How much would you be willing to spend for a premium tea*?* This field is required.*Premium tea is a high-quality loose-leaf tea. Premium teas, also called, speciality teas, are carefully cultivated and usually hand-picked affecting in this way the over-all quality.
1 to 5 EUR
5 to 10 EUR
10 to 20 EUR
More than 20 EUR
I would like to spend more for a superior quality
I would be more interested to buy a more expensive tea only if I contribute to sustainable development
I would like to spend more if profits my well-being
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Among the following statements, which one/s would influence you in buying or drinking tea? I would like to...* This field is required.
Improve my health and overall well-being
Contribute to an ethical cause
Discover rare tea types and taste new aromas
Learn more about tea from local producers and tea experts
Taste award-winning teas and endorsed by tea experts
Buy different tea and drink it during particular occasions
Discover how to use tea as cooking ingredient and for cocktails
Be part of an online/offline tea community
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