Flat is a low-sheen paint with a non-reflective finish that touches up well and hides minor surface imperfections. It's ideal for low traffic areas, interior walls and ceilings.
Matte has a low luster reflective finish that is durable, easy to clean, touches up well, and also hides minor surface imperfections. It is great for low to moderate traffic areas, such as interior walls.
Eggshell Enamel has a soft, velvety appearance and is a good choice for moderate traffic areas such as Reception areas.
Satin Enamel if you desire a pearl-like appearance, and are painting moderate to high traffic areas or areas that have some exposure to moisture, such as Pantries or break areas.
Semi-Gloss Enamel if you desire a sleek, radiant sheen that is great from cabinets and trim, high-traffic areas and high-moisture areas and especially metal trim and door frames.
Hi-Gloss Enamel creates a brilliant, shiny appearance with a glass-like finish. This is great for high-use surfaces.